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Be Your Customer's Decision Coach

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Every buyer embarks on his or her own unique journey. If all goes well, their adventure begins with identifying a need and ends with the decision to purchase. Not all journeys, however, are free of obstacles. Self-doubts, self-limiting beliefs, and false information are potential pitfalls awaiting solution seekers. A salesperson who’s “customer aware” can detect these potential hazards and provide the clarity necessary to reveal them.