Buying can be fun, but few people enjoy being “sold to.” When salespeople Sell To The Point, their customers don’t feel “sold to.” This is because salespeople that Sell To The Point also prefer buying over selling.
Salespeople and customers work together as a team when they’re both prioritizing the buying process over the selling process. The salesperson’s role becomes helping customers make good buying-decisions. Customers openly welcome this intention. Salespeople who Sell To The Point add to the quality of their customer’s buying experience instead of distracting them from it. Selling To The Point is the best way for salespeople to add value to their customer’s buying experience without appearing imposing.