Selling to the Point® is the Global Pioneer in bringing “Coaching and Agility” into Sales.

We offer and serve in professional sales coaching, mentoring, training and consultancy services.

Selling To The Point® is the only sales performance method that includes the principles of “Customer Decision Performance”. 

Only until salespeople understand how their customer’s decision-process operates will they be able to influence and improve it.

We empower salespeople to manage their internal mental state throughout all stages of the sales process.

We create Decision Coaches”, who can sell more with less effort, reach outstanding sales success along with much more joy, motivation and pleasure.

Selling To The Point® training is one of the few trainings accredited by ICF (International Coaching Federation) with 32 CEE credits

Our Highly Qualified Trainers and Consultants have executive sales management experience at top global (Fortune 500) and local companies and are ICF Certified Professional Coaches.

Our team can provide industry-specific mentoring and coaching. We can modify any training to fit your unique selling situation.

Our training offers much more than a traditional sales training and  is also available for customer service teams, finance, HR, as well as other departments. Any department that would benefit from adopting a coaching culture would benefit from Selling to the Point®.

Our positive feedback rate from training participants is 95% or more for both local and global companies. Corporate clients report high sales performance increases. These performance increases are reported throughout a wide variety of industries and sectors.

Selling To The Point® delivers much more than just sales training. It’s recommended by coaching and sales gurus that consult world-famous companies including AT&T, Coca Cola, and many more.

The book Selling to the Point is highly recommended by Timothy Gallwey, the author and founder of “The Inner Game”, who is known as “The Father of Modern Coaching”.

“The book Selling to the Point has the Potential Forever to Transform the way You Think of Buying and Selling”Timothy Gallwey

Selling to the Point®.has also an award winning book published  in Spanish.

Selling to the Point®.gives the key to an Agile Salesforce.

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Have you ever pulled off an excellent selling performance, yet the customer still didn’t buy? You’re not alone, it’s happened to all of us. There will be times when saying all the right things just isn’t enough. The problem isn’t you. Your customer’s decision process itself can be flawed. When customers get in their own way, they lose out on the very things they want and need. Selling To The Point training shows you how to turn this around. We focus on the decisions process itself, how it works, what it needs, obstacles that can interfere, and how you can make a difference.

We teach salespeople how to influence their customer’s decision process for the better. By the way, Selling To The Point isn’t only for salespeople. Anyone wanting to influence the decision making of others in a positive way would benefit from a Selling To The Point approach.

People who apply Selling To The Point principles:

  • Sell More
  • Have better customer relationships
  • Enjoy their jobs as salespeople

Traditional Selling

Selling To The Point®

Salespeople work on the "Selling Conversation" between Salesperson and Customer

Values Salesperson's Selling Performance

Requires Salesperson's thinking to prevail over the Customer's thinking

Salespeople determine which selling points to present

Salespeople try getting Customers to trust them

Reasons to buy are Salesperson derived

Salesperson is the Teacher

Salespeople work on the "Buying Conversation" between their Customer's ears

Values Customer's Buying Performance 

Customers arrive at their decision to buy internally 

The Customer's receptivity determines which selling points a salesperson will present 

Salespeople get Customers to trust their own decision-making ability 

Reasons to buy are Customer derived

Salesperson is the Learner